What 18,000+ Brides Have Taught Us: Modern Wedding Flower Preservation Trends Planners Need to Know

When it comes to wedding keepsakes, the conversation around flower preservation is changing—and fast. At Wild Coast Flower Preservation, we’ve preserved over 18,000 bouquets since 2020, and that volume has given us a front-row seat to what brides are truly asking for. If you’re a wedding planner (or just flower-obsessed), here’s what you need to know about the latest trends in preservation—and how you can help your clients make the best choice.



This blog is derived from a Wed Talk presented by Michelle Besu, owner of Wild Coast Flower Preservation, at the 2025 Wedding Pro Convention in Las Vegas. For the full presentation and in-depth insights, you can watch the session on YouTube here.

Trend #1: Last-Minute Orders Must Be Okay

Here’s something that might surprise you: a huge percentage of our orders come in just 2-3 days before or after the wedding. Brides are busy, and many don’t even realize preservation is an option until their bouquet starts wilting in a vase. Panic sets in, and they start searching for solutions—sometimes long after the big day has passed.

What we hear from brides:

• “I didn’t know this was an option!”

• “My bouquet is fresh now—is it too late?”

• “I didn’t know I had to book in advance.”

Our takeaway: Brides need quick, easy access to real service, and they need to be educated about preservation before the panic sets in. That’s why we accept orders at any time, offer fast customer support, and make the process simple with packing videos and discounted shipping labels.

Planner tip: Be the partner who educates brides early and has a reliable solution when brides ask! Educate your couples early, so they don’t panic post-wedding. While it's not required, Saving Your Date with us can help eliminate stress!  

Trend #2: Usable Home Decor—Not Dust Collectors

The biggest complaint about traditional preservation? “It’s beautiful, but I want something I can actually use.” Brides today want keepsakes that blend into their daily lives—not just another shadow box or a block that sits on a shelf.

What brides are requesting:

• Thin, lightweight serving trays and coasters

• Functional pieces for daily use

• Decor that matches their home aesthetic

Our response: We developed processes for ultra-thin, lightweight products and focused on functional pieces like wine stoppers, jewelry trays, and tea lights. We also make it possible to create multiple pieces from a single bouquet, so brides can gift keepsakes to family and friends.

Planner tip: When you recommend preservation, you’re not just selling nostalgia—you’re helping couples integrate their wedding memories into everyday life.

Trend #3: Wide Variety of Products & Durability

Today’s couples want options—and they want their keepsakes to last. Brides are looking for multiple products from one bouquet and heirloom-quality pieces that won’t fade or fall apart.

What brides are demanding:

• Multiple product options from one bouquet

• Long-lasting pieces that don’t fade

• Durable, usable items (not just fragile keepsakes)

How we adapted: We offer 60+ product options, from $65 ring holders to $2,000 live edge wall art. Our UV-resistant, museum-quality resin, and color correction ensures even tricky blooms look beautiful for years. We work with a chemist to guarantee durability and longevity.

Planner tip: Offer brides a complete keepsake experience—gifts for themselves, their families, and their homes—with confidence their memories will last.

Why These Trends Matter for Planners

Flower preservation isn’t just about saving flowers—it’s about creating meaningful, lasting connections to one of the most important days in a couple’s life. By staying ahead of these trends and knowing what brides actually want, you can:

• Become the go-to resource for modern preservation

• Save your clients stress and last-minute panic

• Help them create heirlooms they’ll cherish and use every day

Join Our Planner Partner Program

We love partnering with planners who want to offer even more value to their couples. Our exclusive Partner Program gives you:

• A custom coupon code for your clients

• A direct backlink from our website to yours

• Priority processing for your clients

• Co-marketing support and referral perks

Ready to join? Sign up for our Planner Partner Program here.

Want to learn more or see our full range of products? Visit us at www.wildcoastflowerpreservation.com or connect with our team for personalized recommendations and partnership opportunities.

Let’s help every couple turn their bouquet into a functional, lasting heirloom—not just a memory.